Brand Positioning

A lot of start-up these days come up with ideas and start working around it and hope that it will become a success. And they are so much focused on the idea that they sometime miss out on the idea of creating a brand. I don’t mean only B2C but also B2B2C and B2B.  For…

How to create a brand for free; well almost

Start a business, make a killing and live life on your own terms, well that seems to be the mantra or the bubble that we live in today. No doubt some have made it big and some more will make it. But it is smarter deployment and usages of resources that will get you there…

Marketing for start-ups

Marketing is an essential part of startups, but most of them ignore that because they feel it’s a money burning game and also the results are not immediate. In a world filled with numerous companies and apps strategic marketing plan is what will set your brand apart from others. Any start-up company should start its…