Why to opt for a CMS website

Today websites play a key role in marketing of any product / brand. It has to be dynamic and in sync with the latest trend. Marketing managers should be able to make changes on a daily basis and not depend on the tech team. Managers should be able to update their website on a regular…

Quarterly Brand Building

It’s a very challenging time for brand builders to live in an era of quarterly reporting with immediate profits and investors without any knowledge of brand building. In good old days we had the luxury of time to build brand and I feel the investors were more open to the idea of long-term returns or…

Engagement on facebook is more important than reach

People come up to me and say that they are getting good reach on facebook but that doesn’t convert to business. My answer to them is very simple, you can only make facebook work for you if your content is relevant, which in turn increases engagement and which later will give you  increased business.  Well…

How to make your app popular and increase downloads

When it comes to increasing app popularity or downloads one of the most important things is to know how people search for your app. 65% of app traffic comes from key words, so key word optimization is imperative. Remember to look for words that are high in traffic and low in competition. Think how a…

Advantages of Demonetisation

Since Indian government announced the decision to demonetise the high value currency, there has been a wide array of discussion across the country. The way I see it there are 4 major advantages due to demonetisation: Government’s project of ‘financial inclusion’ will be the biggest beneficiary of the recent demonetisation. This jolt has made people…

How to create a brand for free; well almost

Start a business, make a killing and live life on your own terms, well that seems to be the mantra or the bubble that we live in today. No doubt some have made it big and some more will make it. But it is smarter deployment and usages of resources that will get you there…

UPI Simplified: How will UPI make payment collection a delight

The most painful experience for a freelancer is to perhaps collect his/her payment. Let’s say you are organizing a trekking activity for the weekend, people from various parts of the city are interested to go. And to confirm their participation you have to collect money in advance.  But meeting them physically and collecting money is…