Stories that make good content – Featuring ‘Nordy Stories’

Due to this massive explosion of easy access to content creation, everybody is jumping on this content creation wagon. But the challenge is to create truly authentic content that can resonate with the customers. And if you want authentic content then the brand has to do authentic work to bring out that emotions in people….

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour,…

Are you doing the right things on social media for your brand?

Most of the brands are on social media because they have to. There no concrete plan or strategy behind it, I am not even sure if the brand managers handling the social media sites are even aware what they are supposed to do. To do proper justice to your brand’s utmost priority should be given…

Why to opt for a CMS website

Today websites play a key role in marketing of any product / brand. It has to be dynamic and in sync with the latest trend. Marketing managers should be able to make changes on a daily basis and not depend on the tech team. Managers should be able to update their website on a regular…

Quarterly Brand Building

It’s a very challenging time for brand builders to live in an era of quarterly reporting with immediate profits and investors without any knowledge of brand building. In good old days we had the luxury of time to build brand and I feel the investors were more open to the idea of long-term returns or…

Engagement on facebook is more important than reach

People come up to me and say that they are getting good reach on facebook but that doesn’t convert to business. My answer to them is very simple, you can only make facebook work for you if your content is relevant, which in turn increases engagement and which later will give you  increased business.  Well…