Social media marketing needs to be looked differently.

Social media is considered as a marketing tool which is free of cost. Due to lack of proper knowledge and time-tested results business owners give a step-child treatment to social media marketing. They’re also less likely to pay a professional to work on a social media campaign, knowing that—technically—anyone could do it for free. I…

Signs that UPI will work

I hail from payment industry and its part of my job to know what is happening in the payment space. Within the payment industry there is a whole lot of noise around UPI, but surprisingly when I step out of office and try to discuss with my friends from other industry they have no clue…