Is your brand Alive and Kicking

From a marketing perspective, we are living in the most exciting and challenging environment for brand building. It is no longer a one-way traffic; there is so much happening around us. New products and new brands are born every minute. The branding exercise is not new, it has been going around for the past 5000…

Changing relation between brands and consumers

Digital has introduced a new contract between consumers and brands. It has made brands super aware of what they do; brands are behaving in a self-conscious way than before. Earlier brands had an upper hand in the relationship; dishing out messages as and when they liked as per their convenience. Digital has changed all that,…

Brand Building – The ritual way

People drinking Corona around the world seems to know the right way of drinking it by placing a slice of lime in the bottle’s neck. And if a bartender doesn’t serve Corona that way people do get offended.  But do you know why this ritual? Was it for sanitizing the bottle rim before drinking? Was…

App Marketing

Its easy to create an app but making a brand out of it is a challenge.