Why to opt for a CMS website

Today websites play a key role in marketing of any product / brand. It has to be dynamic and in sync with the latest trend. Marketing managers should be able to make changes on a daily basis and not depend on the tech team. Managers should be able to update their website on a regular…

Quarterly Brand Building

It’s a very challenging time for brand builders to live in an era of quarterly reporting with immediate profits and investors without any knowledge of brand building. In good old days we had the luxury of time to build brand and I feel the investors were more open to the idea of long-term returns or…

Changing relation between brands and consumers

Digital has introduced a new contract between consumers and brands. It has made brands super aware of what they do; brands are behaving in a self-conscious way than before. Earlier brands had an upper hand in the relationship; dishing out messages as and when they liked as per their convenience. Digital has changed all that,…

Engagement is becoming the core of modern day marketing

In the traditional sense marketing activities were supposed to engage with your end consumers, but somewhere it remained at a superficial level, especially when we compare to the kind of engagement that happens in this era. Today people are well connected and prefer to interact via social media over actual face time. And without doubt…

Brand Building – The ritual way

People drinking Corona around the world seems to know the right way of drinking it by placing a slice of lime in the bottle’s neck. And if a bartender doesn’t serve Corona that way people do get offended.  But do you know why this ritual? Was it for sanitizing the bottle rim before drinking? Was…

How to create a brand for free; well almost

Start a business, make a killing and live life on your own terms, well that seems to be the mantra or the bubble that we live in today. No doubt some have made it big and some more will make it. But it is smarter deployment and usages of resources that will get you there…

Marketing for start-ups

Marketing is an essential part of startups, but most of them ignore that because they feel it’s a money burning game and also the results are not immediate. In a world filled with numerous companies and apps strategic marketing plan is what will set your brand apart from others. Any start-up company should start its…