Is your brand Alive and Kicking

From a marketing perspective, we are living in the most exciting and challenging environment for brand building. It is no longer a one-way traffic; there is so much happening around us. New products and new brands are born every minute. The branding exercise is not new, it has been going around for the past 5000…

Quarterly Brand Building

It’s a very challenging time for brand builders to live in an era of quarterly reporting with immediate profits and investors without any knowledge of brand building. In good old days we had the luxury of time to build brand and I feel the investors were more open to the idea of long-term returns or…

Brand Positioning

A lot of start-up these days come up with ideas and start working around it and hope that it will become a success. And they are so much focused on the idea that they sometime miss out on the idea of creating a brand. I don’t mean only B2C but also B2B2C and B2B.  For…

Blog and partner with your customers to build brands

Brands are actually created by the customers and all good marketing people know this. Over the years marketers always looked for ways to reach out to their customers and talking to them.  20 years back when marketing people wanted to talk about their brands they had limited opportunities like; TV, radio, print. They always wanted…

Brand Building – The ritual way

People drinking Corona around the world seems to know the right way of drinking it by placing a slice of lime in the bottle’s neck. And if a bartender doesn’t serve Corona that way people do get offended.  But do you know why this ritual? Was it for sanitizing the bottle rim before drinking? Was…

How to create a brand for free; well almost

Start a business, make a killing and live life on your own terms, well that seems to be the mantra or the bubble that we live in today. No doubt some have made it big and some more will make it. But it is smarter deployment and usages of resources that will get you there…

Marketing for start-ups

Marketing is an essential part of startups, but most of them ignore that because they feel it’s a money burning game and also the results are not immediate. In a world filled with numerous companies and apps strategic marketing plan is what will set your brand apart from others. Any start-up company should start its…