Engagement on facebook is more important than reach

People come up to me and say that they are getting good reach on facebook but that doesn’t convert to business. My answer to them is very simple, you can only make facebook work for you if your content is relevant, which in turn increases engagement and which later will give you  increased business.  Well... Continue Reading →

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Brand Positioning

A lot of start-up these days come up with ideas and start working around it and hope that it will become a success. And they are so much focused on the idea that they sometime miss out on the idea of creating a brand. I don’t mean only B2C but also B2B2C and B2B.  For... Continue Reading →

Advantages of Demonetisation

Since Indian government announced the decision to demonetise the high value currency, there has been a wide array of discussion across the country. The way I see it there are 4 major advantages due to demonetisation: Government’s project of ‘financial inclusion’ will be the biggest beneficiary of the recent demonetisation. This jolt has made people... Continue Reading →

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