Advantages of Demonetisation

Since Indian government announced the decision to demonetise the high value currency, there has been a wide array of discussion across the country. The way I see it there are 4 major advantages due to demonetisation: Government’s project of ‘financial inclusion’ will be the biggest beneficiary of the recent demonetisation. This jolt has made people... Continue Reading →

UPI Simplified: How will UPI make payment collection a delight

The most painful experience for a freelancer is to perhaps collect his/her payment. Let’s say you are organizing a trekking activity for the weekend, people from various parts of the city are interested to go. And to confirm their participation you have to collect money in advance.  But meeting them physically and collecting money is... Continue Reading →

Customer Loyalty

A relation with a customer should go well beyond transaction. With intense competition around, retaining your customer becomes one of the biggest challenges. You need to have a mission, which is not about making money, it needs to be rallying cry for the consumers to jump behind you. Once the consumers understand that, they love... Continue Reading →

Marketing for start-ups

Marketing is an essential part of startups, but most of them ignore that because they feel it’s a money burning game and also the results are not immediate. In a world filled with numerous companies and apps strategic marketing plan is what will set your brand apart from others. Any start-up company should start its... Continue Reading →

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