Quarterly Brand Building

It’s a very challenging time for brand builders to live in an era of quarterly reporting with immediate profits and investors without any knowledge of brand building. In good old days we had the luxury of time to build brand and I feel the investors were more open to the idea of long-term returns or…

Engagement on facebook is more important than reach

People come up to me and say that they are getting good reach on facebook but that doesn’t convert to business. My answer to them is very simple, you can only make facebook work for you if your content is relevant, which in turn increases engagement and which later will give you  increased business.  Well…

Brand Positioning

A lot of start-up these days come up with ideas and start working around it and hope that it will become a success. And they are so much focused on the idea that they sometime miss out on the idea of creating a brand. I don’t mean only B2C but also B2B2C and B2B.  For…

Changing relation between brands and consumers

Digital has introduced a new contract between consumers and brands. It has made brands super aware of what they do; brands are behaving in a self-conscious way than before. Earlier brands had an upper hand in the relationship; dishing out messages as and when they liked as per their convenience. Digital has changed all that,…

How to make your app popular and increase downloads

When it comes to increasing app popularity or downloads one of the most important things is to know how people search for your app. 65% of app traffic comes from key words, so key word optimization is imperative. Remember to look for words that are high in traffic and low in competition. Think how a…

Blog and partner with your customers to build brands

Brands are actually created by the customers and all good marketing people know this. Over the years marketers always looked for ways to reach out to their customers and talking to them.  20 years back when marketing people wanted to talk about their brands they had limited opportunities like; TV, radio, print. They always wanted…

Engagement is becoming the core of modern day marketing

In the traditional sense marketing activities were supposed to engage with your end consumers, but somewhere it remained at a superficial level, especially when we compare to the kind of engagement that happens in this era. Today people are well connected and prefer to interact via social media over actual face time. And without doubt…

Brand Building – The ritual way

People drinking Corona around the world seems to know the right way of drinking it by placing a slice of lime in the bottle’s neck. And if a bartender doesn’t serve Corona that way people do get offended.  But do you know why this ritual? Was it for sanitizing the bottle rim before drinking? Was…

How to create a brand for free; well almost

Start a business, make a killing and live life on your own terms, well that seems to be the mantra or the bubble that we live in today. No doubt some have made it big and some more will make it. But it is smarter deployment and usages of resources that will get you there…