How to convert fear of failure into the power of success

What is fear, is it the absence of courage of presence of doubt? Does it happen when you are unsure about the outcome or has no faith in your own capabilities? To follow your dream you need to be fearless and confident. But fear has somehow been with us since childhood. We all experience it…

Stories that make good content – Featuring ‘Nordy Stories’

Due to this massive explosion of easy access to content creation, everybody is jumping on this content creation wagon. But the challenge is to create truly authentic content that can resonate with the customers. And if you want authentic content then the brand has to do authentic work to bring out that emotions in people….

Is your brand Alive and Kicking

From a marketing perspective, we are living in the most exciting and challenging environment for brand building. It is no longer a one-way traffic; there is so much happening around us. New products and new brands are born every minute. The branding exercise is not new, it has been going around for the past 5000…

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour,…

Are you doing the right things on social media for your brand?

Most of the brands are on social media because they have to. There no concrete plan or strategy behind it, I am not even sure if the brand managers handling the social media sites are even aware what they are supposed to do. To do proper justice to your brand’s utmost priority should be given…

Do you know that brands trap you by the power of smell?

As consumers, you hardly think twice about what a store smells like or the way it makes us feel, think or do. Typically, it’s intentionally so subtle that it triggers a reaction without being overbearing.  Research shows that in a scented environment you tend to evaluate products as being of higher quality. You subconsciously spend…

Social media marketing needs to be looked differently.

Social media is considered as a marketing tool which is free of cost. Due to lack of proper knowledge and time-tested results business owners give a step-child treatment to social media marketing. They’re also less likely to pay a professional to work on a social media campaign, knowing that—technically—anyone could do it for free. I…

What to do when your brand is hit by crisis.

In this era you cannot protect your brand from taking a hit to its image. What will help you is to have a crisis management plan in place that matches your product and potential (obvious) crisis. Along with your band image it is important to build ties with media and create a group of trusted…