Stories that make good content – Featuring ‘Nordy Stories’

Due to this massive explosion of easy access to content creation, everybody is jumping on this content creation wagon. But the challenge is to create truly authentic content that can resonate with the customers. And if you want authentic content then the brand has to do authentic work to bring out that emotions in people….

Is your brand Alive and Kicking

From a marketing perspective, we are living in the most exciting and challenging environment for brand building. It is no longer a one-way traffic; there is so much happening around us. New products and new brands are born every minute. The branding exercise is not new, it has been going around for the past 5000…