Social media is considered as a marketing tool which is free of cost. Due to lack of proper knowledge and time-tested results business owners give a step-child treatment to social media marketing. They’re also less likely to pay a professional to work on a social media campaign, knowing that—technically—anyone could do it for free. I feel it is a matter of time when next generation of marketing managers will start exploiting social media and gain huge benefits for their respective brands.
Social media is the best form of 1-on-1 interaction, this used to be a dream for any marketer 25 years ago. If implemented strategically over a period of time brands stand to benefit enormously. But business owners need to know that effective social media marketing cannot be done on a shoestring budget. Like any other marketing plan, it needs to be well researched, planned meticulously and strategically executed. To see results you will need to spend a significant amount of time and money over a prolonged period.
Social media marketing no longer can be treated as a “by-the-way” strategy. It is the next wave which most of them are not able to perceive, and they are only hurting themselves in the process. The more you learn about the strategic way of implementing social media marketing, the more rewards you will reap.