What to do when your brand is hit by crisis.

In this era you cannot protect your brand from taking a hit to its image. What will help you is to have a crisis management plan in place that matches your product and potential (obvious) crisis. Along with your band image it is important to build ties with media and create a group of trusted…

How to get the right people to join your start-up

you have to market your vision to others to quit their job and rally around your vision