Why to opt for a CMS website

Today websites play a key role in marketing of any product / brand. It has to be dynamic and in sync with the latest trend. Marketing managers should be able to make changes on a daily basis and not depend on the tech team. Managers should be able to update their website on a regular... Continue Reading →

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Quarterly Brand Building

It’s a very challenging time for brand builders to live in an era of quarterly reporting with immediate profits and investors without any knowledge of brand building. In good old days we had the luxury of time to build brand and I feel the investors were more open to the idea of long-term returns or... Continue Reading →

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