Quarterly Brand Building

It’s a very challenging time for brand builders to live in an era of quarterly reporting with immediate profits and investors without any knowledge of brand building. In good old days we had the luxury of time to build brand and I feel the investors were more open to the idea of long-term returns or... Continue Reading →

Brand Positioning

A lot of start-up these days come up with ideas and start working around it and hope that it will become a success. And they are so much focused on the idea that they sometime miss out on the idea of creating a brand. I don’t mean only B2C but also B2B2C and B2B.  For... Continue Reading →

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